How do affiliates, coaches, consultants, and course creators use social media marketing as part of their digital marketing to connect with potential buyers and close the sale with trust-based relationship marketing? What is their social selling technique?
Your social selling work must be directly related to finding a potential customer. Complete these activities each day to achieve maximum reach on social media. If you need more clients, then do more than recommended.
Posting on Your Timeline
Post on each social media platform every day of the week. Build that brand awareness!
Post valuable content daily, rotating the type and format (text, video, and more). Limit “selling” or “offers” to once or twice weekly.
Respond to comments on your content on each social network. Respond to each person who comments on your posts.
Commenting
Engage with posts on your social media timeline and inside groups where your existing and ideal potential customers hang out—your target audience.
Like and comment on at least ten social media posts each day.
Be helpful and provide value to the readers in your comments. Demonstrate your authority and knowledge. However, adding some humour and personality to your comments will go a long way toward being authentic and getting the attention of others.
Direct Messaging
Message at least ten new people each day on each social media channel. These can be people who have commented on your post, those whose post you commented on, or someone who is completely cold.
Compliment and then ask a question. A simple and easy-to-use format to keep the conversation flowing is complimenting and then asking a question.
Spice it up with other conversational pieces, but complimenting them and asking questions is a very successful model.
Keep up with prior conversations and ensure they don’t die out. It’ll take some work, but staying active in your discussions is where the money is. The money is in the follow-up.
Ask about a call. This can be tricky because you do not want to be overly “sales professional.” The key is to care about the prospect’s success, not how much money the prospect can give you.
